VAN DER MEULEN
TELLING
STORIES.
Art direction photography and design.
Package design for the introduction of Melba Thins for the UK market.
![](https://freight.cargo.site/t/original/i/a32177e5f36cd968068ebb3d9a42af43fbe460e1378aacb28b88f3325657c858/melba_thins_1.jpg)
![](https://freight.cargo.site/t/original/i/30279318f338c1894821d6ec83fc32c1b203beb3e58a01f8d5712cb180b62e16/melba_thins_2.jpg)
![](https://freight.cargo.site/t/original/i/b4c6527ba5a74a482a81d2a13d0a806dc252a954402e0edc81bda468f049d869/melba_thins_3.jpg)
![](https://freight.cargo.site/t/original/i/554a313553901a7461ebd5c7b349e144ed7691a33eba7888f88a6a5380bb5bea/melba_thins_5.jpg)
![](https://freight.cargo.site/t/original/i/7c8ec988cf08638cea9c1689772fe460bdcfaf907e5f46bc12406e4b9167e893/melba_thins_4.jpg)
Commissioned by Van der Meulen Bakery
Strategy by Jeroen Boschma / Increation Company.
Photography © Dimitri Tolstoi, Janneke Kroon
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